About the Logo
Author: S. Kriso | 
| Company - About |
The SAK logo is a combination of geometric patterns and colors. The letters which make up SAK are comprised of several “sticks.” The first stick forms the back of the letter “K.” The second stick connected to the backbone of the “K” creates the A-frame. Finally, three short sticks finish the “K” along with the horizontal piece of the “A.” All three legs together form the letter “S.”
The colors that make up the geometric pattern depict the personality of the company through the use of color psychology. The four colors of the logo, black, yellow, red, and orange, represent the company's character. Black represents stability since clients want stability when looking for a business to provide a needed service. Yellow stands for optimism and that is what is necessary to forge ahead in the technology field. Red stands for energy, passion, and power which are the characteristics of the people who work for and with SAK Information Systems. Finally, there is orange which signifies confidence and creativity. Yellow and orange are also a symbol of youthfulness which describes the current state of the information age. All of these colors together contain positive notions which illustrate the intentions and mission of the company.
The colors that make up the geometric pattern depict the personality of the company through the use of color psychology. The four colors of the logo, black, yellow, red, and orange, represent the company's character. Black represents stability since clients want stability when looking for a business to provide a needed service. Yellow stands for optimism and that is what is necessary to forge ahead in the technology field. Red stands for energy, passion, and power which are the characteristics of the people who work for and with SAK Information Systems. Finally, there is orange which signifies confidence and creativity. Yellow and orange are also a symbol of youthfulness which describes the current state of the information age. All of these colors together contain positive notions which illustrate the intentions and mission of the company.
